Enterprise Food Products – There is a wave of change taking place within the food industry and it’s all surrounding artificial flavors, GMO’s, preservatives, chemicals, fillers, etc.
There is a wave of change taking place within the food industry and it’s all surrounding artificial flavors, GMO’s, preservatives, chemicals, fillers. These are terms that are trending due to a public outcry for more transparency regarding what’s going into the food they consume. The consumer wants changes toward what’s considered in the industry as a “cleaner label”. Food manufacturers are feeling major pressure to shift toward simpler more natural ingredients when it comes to flavoring and coloring. There is no doubt that the rise of social media has greatly fueled this movement and it’s not likely to let up any time soon.
Enterprise Food Products’ Caramelized Milk Powder is a super versatile natural ingredient that can be used in a wide variety of applications such as baking, pastries, brewing beer, making chocolate, just to name a few.
The new generation consumer has literally a world of information at their fingertips and thus is more educated than ever about good food health and becoming label label-savvy. The old adage that “the consumer is always right” will always ring true and because of this large food manufacturers have been taking notice and are moving quickly to address public wants and concerns.
The ebb and flow of how a brand is perceived in the public eye can swing so quickly in today’s market, especially when it comes to a hot button topic as artificial ingredients in food. If “food manufacturer A” makes a move toward replacing artificial with more natural ingredients in their product lines and the competition “food manufacturer B” is slow to make changes or take no action at all, the public will view the food brands of “food manufacturer A” in a more positive light. That company will be seen for being proactive and seemingly more caring about their consumers. As we know information moves at light speed these days so positive or negative opinions can greatly impact your brands reputation in an instant.
If you think the public outcry for cleaner labeling is just going to fade away…think again. According to data published by market research firm Packaged Facts Nutritional Labeling and Clean Labels in the U.S.: Future of Food Retailing: Today eighty-seven percent of Americans look at the Nutrition Facts panel on packaged foods and beverages at least sometimes, while more than half (56%) actively seek out nutritional information and guidelines. These numbers have been trending upward and show no signs of slowing down.